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KICKERS, CARYTOWN EXPAND PARTNERSHIP
Host Second Annual I Heart Carytown Craft Beer Festival April 8 at City Stadium

RICHMOND, VA - (Friday, March 31, 2017) – The Richmond Kickers, in partnership with the Carytown Merchants Association, are pleased to host the second annual I Heart Carytown Craft Beer Festival at City Stadium on Saturday, April 8.

Celebrating RVA’s most iconic shopping district, the party starts at 3:00 p.m. with live music by Stonebrook Moonshine, a mini-Carytown marketplace featuring locally-owned restaurants, food trucks and handcrafted items from Carytown boutiques, 25+ craft beers on tap and the Kickers pro game versus Louisville City FC at 5:00 p.m. to showcase why Carytown is the best place to Eat, Shop and Play.

"For the Carytown Merchants Association, partnering with the Richmond Kickers is a natural fit,” commented Camille Bird, President 2016-17 Carytown Merchants Association.  “This partnership bolsters the Association’s commitment to the entire community of Carytown and supports our mission to create awareness of Carytown's culture and facilitate support for the organizations, large and small, within.  Carytown...eat, shop and play (soccer)!  Go Kickers!"

City Stadium, located just blocks from Carytown, offers ample free parking and a convenient stop for free Spoken4 Pedicabs that will be running continuously from City Stadium to Carytown from 3:00 p.m. until 9:00 p.m.  Fans are encouraged to stroll through the unique shopping neighborhood prior to the Kickers game and to keep the party going after the match at the official post-game party spot, Garden Grove Brewing Company (3445 West Cary Street).

Expanding on the partnership forged between the two entities in 2016, Carytown has also been named the Official Pre-Game and Official Post-Game location for all of the Kickers 2017 home games.

“We are delighted to enhance our partnership with Carytown this season and to celebrate our 25th Anniversary with the second annual I Heart Carytown Craft Beer Festival at City Stadium,” commented Bastiaan Fehrman, Richmond Kickers Business Development Manager. “We are thrilled to combine a one-of-a-kind experience for fans to enjoy RVA’s most famous shopping and dining district with the passion and atmosphere of Kickers pro soccer.  We look forward to smashing our attendance record again on April 8!”

Tickets to the I Heart Carytown Craft Beer Festival are $15 per person and includes festival admission, a ticket to the Kickers game and a drink ticket that can be redeemed for any of the craft beers on tap, a selection of wines from James River Cellars, or an ice-cold lemonade.  The first 200 fans through the gate will also receive an exclusive sampling of small plates from some of Carytown’s eclectic restaurants.  

A portion of every I Heart Carytown Craft Beer Festival ticket purchased will directly benefit the Carytown Merchants Association. Tickets are on sale now at RichmondKickers.com

The East Coast’s first outdoor shopping center since 1938, Carytown is home to over 300 locally-owned businesses from Thompson Street to the Boulevard, featuring unique boutiques, award-winning restaurants, specialty shops, spas and professional services.  Voted “Best Shopping Neighborhood in Virginia” by the readers of Southern Living Magazine, Carytown offers distinctive landmarks, including Cary Court and The Byrd Theater, Richmond’s movie palace since 1928, and the family-friendly “Mile of Style” invites patrons of all ages to eat, shop and play.


© 2017 Richmond Kickers, 2001 Maywill Street, Suite 203, Richmond, VA 23230
Phone: 804 644-5425   Fax: 804-591-2680
Email: publicrelations@richmondkickers.com

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