RICHMOND, VA – (Tuesday, March 7, 2017) – The Richmond Kickers and adidas are proud to announce an enhanced partnership agreement that will extend through the 2020 season. As the global leader in soccer and Official Apparel and Accessories Provider of the Richmond Kickers, adidas will outfit the entire Kickers player development program, from recreational to the professional team, in the latest cutting-edge soccer uniforms and gear. The landmark agreement represents the Kickers’ largest apparel deal in the club’s 25-year history.
“We are excited to secure this landmark deal for our club,” commented Leigh Cowlishaw, Richmond Kickers Director of Soccer. “adidas has been with us since 2004 and have always been a strong and loyal supporter of the Kickers. We look forward to both our pro and youth players showcasing the new uniforms in 2017 and beyond.”
“The Richmond Kickers exemplify everything we hope for in a partner,” said Aaron Barrett, adidas Soccer Specialty Sales. “The club's commitment to developing their athletes, coaches and staff into well rounded community members as well as their dedication to excellence on the field is what separates them from the rest. Whether it is at the professional level to the players they are introducing to the game for the first time, the Richmond Kickers are renowned for their contributions to the sport and we are proud to continue this relationship for years to come.”
The custom primary pro jerseys will be debuted at the Kickers’ 25th Anniversary home opener on Saturday, March 25 at City Stadium. More than 1,200 Kickers travel players will begin wearing replica jerseys when the 2017-18 season kicks off this fall. Official home and away custom replica jerseys will be available to purchase through the team store at City Stadium and at RichmondKickers.com this spring.
Other benefits of the lucrative partnership include affinity wear and discounted pricing on footwear for club members, field and facility branding, tournament support, and player development and coaching education opportunities.
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